Added: (Fri Oct 25 2013)
Pressbox (Press Release) - • Aims at 40% increase in its customer acquisitionduring offer period
• Customers can win iPhones, LED TVs and a Hyundai i10 Grand
Pune, 23 October, 2013: Bajaj Finance Limited, the lending arm of Bajaj Finserv Group, is looking at a 40% increase in customer acquisitionof its online personal loans for salaried customers in this festive season. To achieve this, the company has launched a special Diwali contest – a first of its kind promotional offer, exclusively designed for its customers. This offer will be available across the country in 40 cities and extends till 20th November, 2013. The company expects over 20,000 loan applications during this period and looks forward to gaining a substantial share of the loans acquisition market.
The contest is open to all customers who apply for Online Personal Loan of Rs.5 Lakh and above in a single loan transaction from Bajaj Finance during the offer period. Once they have received the in principal approval, all the customers have to do is to write a simple slogan on their terms and conditions document and submit ittothe company representative who reaches them to collect their documents.
There are exciting prizes to be won through this contest. While all customers who avail personal loan of Rs 5 lakhs & above will win an assured gift card worth Rs. 5000, they also stand a chance to win 10 iPhones, 5 Samsung 32 inch LEDs and a Hyundai i10 Grand.
"We would like to be part of the celebrations in our customer's life, driving value and giving compelling reasons to choose us. This reflects our strategy to offer innovative schemes to build consumer stickiness and loyalty, "says Rajeev Jain, CEO Bajaj Finance Limited
Bajaj Finance Limited became the first non bank last year to launch online applications for personal loans for premium salaried professionals. With a minimum ticket size of Rs1 lakh and maximum of Rs 15 lakhs, the company experienced a massive first mover's advantage in the Rs100,000 crore market, by launching this online platform which provides a loan approval in 5 minutes flat and disbursal in 72 hours.
"We have designed the contest such that every participantis a winner and receives an assured gift during the festival period. Consumer sentiments are buoyant during festive season and we expect to garner a good growth through our exciting offerings," says Ashish Panchal, Business Head – Salaried Loans, Bajaj Finance Ltd.
About Bajaj Finance Limited
Bajaj Finance Limited, the lending arm of Bajaj Finserv group, is one of the most diversified NBFCs in the Indian market catering to more than 6 million customers across the country. Headquartered in Pune, the company's product offering includes Consumer Durable Loans, Lifestyle Finance, Personal Loans, Loan against Property, Small Business Loans, Home loans, Credit Cards, Two-wheeler and Three-wheeler Loans, Construction Equipment Loans, Loan against Securities and Rural Finance which includes Gold Loans and Vehicle refinancing Loans. Bajaj Finance Limited prides itself for holding the highest credit rating of FAAA/Stable for any NBFC in the country today.
To know more please visit www.bajajfinservlending.in
For Further Details:
Mohua Mandal - +91 9673995848
mohua.mandal@bajajfinserv.in
JigarChatwani - +91 9819026976
jigar.chatwani@ketchumsampark.com
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